Shaping space for your voice in the chaos
I take ownership of keeping your value clear, recognisable and under control across every piece of copy.
Clarity, Consistency & Control
One Capability
Across All Your Messaging
For All Your
Communication Needs
MY FRAMEWORK
MY PRODUCT
About Argy P.
I am a Fractional Brand Narrative & Voice Lead, applying strategic copy as a service. I take ownership of Clarity, Consistency & Control in your messaging through my Messaging System. I keep your business value sharp and whole across all channels, contexts and formats, whether I take on a brand voice or an executive voice.
Editorial Judgment guides every decision.
Your Reality Check
There are 3 Breaking Points of Brands: Clarity, Consistency & Control
You are out there
Every gap across them is already affecting
how people understand, recognise and respond to your value
GAPS
Clarity
Brand Messaging & Copy
Value▁▁▁▁▁Meaning
Thought Leadership & Executive Voice
Expertise▁▁▁▁▁Point of View
Speechwriting & Spoken Communication
Expertise▁▁▁▁▁Core Message
GAP
What you offer is clear to you, not to people
What is lost
Understanding
Brand Messaging & Copy
Touchpoints▁▁▁▁▁Messaging
Thought Leadership & Executive Voice
Point of View▁▁▁▁▁Voice
Speechwriting & Spoken Communication
Personality▁▁▁▁▁Language
GAP
How you sound changes every time
What is lost
Recognition & Trust
Consistency
Control
Brand Messaging & Copy
Communication▁▁▁▁▁Impact
Thought Leadership & Executive Voice
Authority▁▁▁▁▁Influence
Speechwriting & Spoken Communication
Presence▁▁▁▁▁Connection
GAP
What you bring gets diluted along the way
What is lost
Attention, Distinctiveness & Opportunity
Your Reality Shift
People won't see, understand or remember
your value unless they experience it
I turn your strategy into communication that never breaks
I decide what, where, how, when & why for every piece of copy
This is Editorial Judgment
ARGY P.
3 Perspectives on Messaging.
Brand Lead. Direction & Judgment.
Strategic Copywriter. Precision in execution.
Journalist. Audience POV.
What Guides My Work
Editorial Judgment.
Where I Apply It
Brands. Voices. Business Problems.
Contexts. Formats.
CLOSE YOUR GAPS▁▁▁▁▁
DELIVERABLES I GUIDE, PROTECT & PRODUCE WITH CLARITY, CONSISTENCY & CONTROL
MAKE IT CLEAR
When people don’t get you instantly
Build Understanding
▁▁▁▁▁
Brand Messaging & Copy
Messaging Strategy
Presentations
Brand & Product Naming
Thought Leadership &
Executive Voice
Founder & Executive
Narrative
Speechwriting &
Spoken Communication
Conference Speeches
& Keynotes
MAKE IT YOU
When your voice changes all the time
Restore Recognition
& Trust
▁▁▁▁▁
Brand Messaging & Copy
Social Media Copy
Website & SEO Copy
SEO Editorial Articles
Thought Leadership &
Executive Voice
LinkedIn Voice
& Content
Speechwriting &
Spoken Communication
Executive Interview Q&As
& Talking Points
MAKE IT PAY OFF
When your value gets lost
Regain Attention,
Distinctiveness & Opportunity
▁▁▁▁▁
Brand Messaging & Copy
Campaign Copy & Scripts
Newsletters
Advertorials
Thought Leadership &
Executive Voice
Opinion Pieces
& Leadership Articles
Speechwriting &
Spoken Communication
Event Scripts
Webinar Scripts
Podcast Scripts
MAKE YOUR BUDGET PAY OFF
YOU ALREADY SPEND MONEY
ON YOUR COMMUNICATION
WHEN YOU DON’T GET BACK
THE FULL VALUE
OF THAT SPEND
IT COSTS YOU REAL MONEY
WITHOUT CLARITY
ENQUIRIES DON’T CONVERT
WITHOUT CONSISTENCY
TRUST COMES TOO LATE
WITHOUT CONTROL
YOU SAY TOO MUCH
AND GET TOO LITTLE BACK
MAKE THE CHOICES
THAT KEEP YOU PRESENT
OR PAY TWICE
ONCE IN MONEY ONCE IN LOST VALUE
FRACTIONAL BRAND NARRATIVE & VOICE LEAD
THE CORE RELATIONSHIP: OWNERSHIP OF YOUR MESSAGING
Let me take responsibility for the corporate & brand messaging
that runs your business inside & out.
Part or all.
Monthly or as needed.
Keep your business value sharp & whole with Clarity, Consistency & Control in every piece of communication across every channel, context & format.
Across the business:
Leadership
Sales
Marketing
Performance
Products & Services
Customer Success
IT & Data
Any piece of messaging.
3 Solutions to 3 Different Business Problems
The Same Application of
Clarity, Consistency & Control
External Collaboration
Across all 3, I take ownership of Clarity, Consistency & Control in your messaging — with strategic copy as a standalone service.
1. Custom Partnership — Add Expertise
To Internal Volume
Pass part of your monthly content workload to me and add external expertise where your internal team needs it.
Examples:
Select
4 of 8 Social Media Posts
2 of 4 Newsletters
1 of 2 SEO Editorial Articles
from your monthly calendar
2. Monthly Partnership — Be Seen & Stick
Give me responsibility for your monthly copy across your most influential channels and maximise your brand’s distinctiveness
in the public eye.
Examples:
Social Media Copy
Thought Leadership via LinkedIn Voice & Content
3. One-off Assignment — Get Editorial Judgment
Bring me the pieces you care about most and make them pay off through Editorial Judgment.
Examples:
Event Scripts
Brand & Product Naming
Website & SEO Copy
Advertorials
Conference Speeches & Keynotes
Agency Collaborations
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Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma
Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma · Kinesso Greece · VSCOPE · 360° · Nelios · OUTSTAND · Customedialabs · Another Circus · NEMO · Banana Creative Studios · Rapidbounce · Entrust · Belma
Editorial Judgment for your most demanding clients
Marriott International · Athens International Airport Eleftherios Venizelos
· Estée Lauder Greece
· Hermès Greece · Bestseller Greece
· Suzuki Greece
Behind Argy P.
A woman called Paraskevi Argyriou.
Athens-based. 13 years Copywriter.
7 years Strategic Copywriter.
Chosen by 12 Greek agencies as their copywriting partner.
14 industries.
Journalism, Communication
& Mass Media. Creator of her own
Messaging System.
Mediocre copy keeps you
safe & calm
Not out there.
